Under the background of serious product homogeneity and weak regional differentiation, the lighting industry is currently on the cusp of reform and reshuffle. How to seize the opportunity has become an important prerequisite for the development of lighting. Development of the Marketing Model of the Lighting Industry More than 20 years ago, a lamp maker turned a lamp into an industry by selling the most primitive marketing method. Over the past 20 years, the lighting industry has become bigger and bigger, the marketing methods have become more and more sophisticated, the sales network has become wider and wider, and the channels have been built deeper and deeper.

However, under the background of serious product homogeneity and weakening regional differentiation, the lighting industry is currently on the cusp of reform and reshuffle. How to seize the opportunity has become an important prerequisite for the development of lighting.

With the rapid economic development, my country's lighting market prospects are good, and the home lighting industry will truly shift from the era of light sources to the era of lighting. With the rapid growth of the LED lighting industry, many lighting companies have entered the field of LED lighting. High technology, large investment, and the post-era trend of the LED lighting market, if blindly invest in the LED lighting market, the consequences will be very serious. Although the lighting industry has developed for many years, it has already formed a professional and systematic logistics system and a modern e-commerce platform. For most lighting companies, building a lighting brand and expanding the market scale has become an inevitable form of the rapid development of the current lighting industry.

With products, with LOGO, these can not become a brand. The understanding of the brand can be discussed based on the people's views on the product and the product's place in the hearts of the people. A successful brand is part of the subconscious mind. If a product can become the instinctive form of consciousness of consumers' alarm clock, then the future of the product must be broad. The same goes for lamps. With the rapid development of the industry, product homogeneity is serious, and the number of enterprises is increasing rapidly, resulting in a relatively limited market share of each enterprise. At this time, most business owners began to consider: how to be bigger and sell more than others, and this entered the stage of channel competition.

According to the survey, most household lighting consumption accounts for 10% of the decoration cost, which also means that lighting consumption is becoming more and more popular along with fashionable home furnishing. Personalized decoration, high-end furniture, and modern electrical appliances make people more aware of the joy of leisure, entertainment and learning at home. With a diversified lifestyle, people are more aware of the delicious food and wine under the warm and romantic lights. Home lighting has become home fashion and a new way of life, but after-sales service has become an important issue for consumers. The lighting market seems to never get rid of the after-sales service problem, which is mainly due to the influence of the ease of imitation and discounted prices of some mid- and low-end products, which makes the lighting industry market quite chaotic. It can be seen that the after-sales problem of lamps and lanterns is an important factor affecting the development of lamps and lanterns and cannot be easily ignored.

In addition, of course, in the "era of competition" for home lighting, active marketing can often guide and promote market consumption. Since last year, lighting companies have attracted hundreds of lighting investors to join in through the national investment promotion. They have insisted on building their brands through TV advertisements and online promotions for a long time, and their image is to realize the rise of the brand. For example, the use of diversified advertising methods to improve the popularity of lamps and lanterns. From a certain perspective, it is a measure of economic development. Because ubiquitous advertising makes people consume in a "short cycle" and promotes the dynamism of the market economy.