If the price is bad and the market is bad, of course it can return to the original level. However, the repair process will be very long, and even the cost of a dead batch. Sometimes, even a breed disappears entirely. The new strength does not come from the moths to the flames who are not afraid of the dead, but from the persistent people who do the opposite and stick to their quality positioning and price positioning. Appropriately low prices are conducive to industrialization and scale, but too low and excessive prices will kill the industry without sacrificing means. This is the truth proven by countless facts.

In the current LED market, if you take a walk around, you will find that there is a serious surplus of similar products, and the price of each is lower than that of the other. Whichever product makes money, everyone is rushing to make which product, which style sells well, and everyone imitates the style. , The same variety can be sold for more than 1,000 yuan, and there are dozens of the lowest. Customers only look at the surface and feel that the difference is not too much. In fact, in the invisible place, the difference is very big! But customers don't know. , They stared at cheap buying, bad money drove out good money, and slowly good things began to drop in price in order to survive!

So, this is really an era of death! In order to let myself live, I don't want everyone to live! As a result, no one has to live!

Is it possible to do well if the price is too high? Eighty percent of the time the prognosis is poor. Just like when the land is polluted, can you expect food not to be polluted? This is also a pipe dream!

The land is polluted, and it will be barren for at least a few years. Let the weeds grow wildly, purify all the pollutants, restore the original purity of the land, and then grow crops. It's just that in these few years of no harvest, many people couldn't survive, either starved to death or moved in exile. This is why the sub-categories were very vigorous at the beginning, and many people relied on sub-categories to make money, and then most of the companies collapsed!

The industry really needs to restore business rationality, not so much desperate madness! Price is a double-edged sword, which can hurt people as well as yourself. An irrational price war usually equals death. The day when the industry has no money to earn, it is not far from being dead.

We greatly appreciate those companies that always adhere to their own positioning. Whether it is brand positioning, quality positioning or price positioning, they are the backbone of the industry, the future of the industry and the hope of the industry, and they are the companies worthy of respect.

A truly respectable company is not the fastest growing and expanding company, nor the largest company, but a company that consistently creates business value and social value, and has its own bottom line from beginning to end. Its existence is a blessing for the industry, a blessing for the society, and a blessing for itself!

Therefore, adhering to your own product value, adhering to your own business value, and adhering to your own existence value is an important business bottom line and business bottom line. If there are too many companies producing junk products in an industry, many companies will die when they die, which is not worthy of sympathy. Why do we need so many junk companies? If there are many companies producing junk products in a category, they will disappear, which is not worthy of sympathy. Why do we need so many garbage companies?

We can't abuse the industry because of garbage. In the past 30 years, our economic level is very poor, our consumption power is very weak, we need a lot of low-end products and even junk products to fill, it is understandable that the junk industry was very developed at that time; today, our consumption power and appreciation power It's all coming up, our production of so many garbage products is a waste of resources, it is a challenge to consumers' tolerance, and it is irresponsible for the industry and its own future!