Over the years, I have been doing LED bead marketing and promotion, with a special focus on the changes in the LED industry. The LED bead industry is a traditional industry in everyone's eyes. But this traditional industry has been facing more and more innovation in recent years.

The LED bead industry is not only about the changes from indicator lights to general lighting, but also about the development and industry applications of automotive electronics, disinfection and sterilization, small pitch mini LEDs, which are all worthy of our deep consideration this year.

Recently, the demand for LED light beads in the medical beauty industry has interested me a lot.

Due to the use of a single 0201 lamp bead white light in medical endoscopes, the market is very large. Especially now, a customer is starting to invest in a large number of medical insurance testing, which will greatly increase the market's future demand.

So, I specifically analyzed the demand growth points of the LED bead industry in recent years to see what changes have occurred in demand in the LED bead industry recently.

I have found that the demand for LED beads has indeed changed, and the marketing and promotion methods are also changing, which is very inspiring.

Today, I will share these inspirations with everyone.

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Is product important or promotion important?

Many people are troubled by whether product or promotion is important when starting or operating online.

Some people say that products are important because they are the most basic needs of customers. Good products have good potential energy, which can be carried from the top of the mountain to the bottom of the mountain.

Some people say that promotion is important, and the aroma of wine is also afraid of deep alleys. Nowadays, there are many good products, and if not promoted well, no one will see them, let alone buy them.

Is product or promotion important?

Some people also say that everything is important.

Why?

He said that although products are important, it also depends on who they are sold to?

Many companies promote their products based on their interests, and they go wherever they think.

Although his product is very good, he has not found a suitable promotion target, often resulting in poor results.

Of course, there are also many operations and promotions that are done well, but the product experience is not good and the quality is average, resulting in a lot of sales and often returns.

This situation is often encountered in the dissemination and promotion of LED beads.

For example, many LED beads used for medical and cosmetic purposes have requirements for color, power, brightness, and consistency. However, if you cannot achieve the product's intended use, even if you promote it well, it is impossible to meet customer expectations.

The most obvious thing is that in the past two years, many automotive instrument lights, turn signals, and ambient lights have been made with LED beads in the automotive industry. However, automotive LED light beads have very high requirements for light beads, often requiring vehicle grade products. Especially for listed companies, the requirements for LED lamp beads are higher.

If there is no good product, it often fails to meet promotion expectations.

So, is promotion important, or are products important. Both are important, and more importantly, finding precise customers is crucial.

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What should we pay attention to when promoting products?

Promotion can help more customers find you, your company, and your products.

But before promoting, it is also important to know what the customer's needs are?

Once, I went to communicate with a lighting product and the customer shared a story that left a deep impression on me.

He said that he has a client who is developing a new product while also developing three series and testing eight products simultaneously.

Which model sells well in the market will be directly mass-produced, not guided by product manager thinking, but by market and customer demand.

Fast iteration, so this customer has been developing very well.

Nowadays, enterprises value a fast pace and find the right market rhythm to quickly keep up with their products and services.

Why is the competition among enterprises becoming increasingly fierce now.

The cake is so big and there are only so many customers. If you don't promote it, no one will see it. If your product is not good, it may spread for a long time.

There are many platforms and channels to choose from for these customers nowadays.

The product types are also very diverse, and the market does not lack products. The market places more emphasis on quick response services.

But without good products, good promotion and channel resources?

How do you sell LED lamp beads?